Tech

Best TV Brands of 2023

1. BEST OVERALL TV BRAND

LG

LG

PROS
  • Amazing picture quality
  • Improved brightness, clarity and audio
  • Easy to use interface
  • Available in a wide range of sizes
CONS
  • Steep price

LG’s impressive OLED lineup, including the pictured OLED evo C2 Series, is a great fit for many homes whether you plan on watching sports, movies or gaming. Our pros love the popular C2 series, which is available in various sizes from 42 to 83 inches so you can find the right fit for your space. “There are a few differentiating features that take a TV from being great to next level,” says Good Housekeeping Institute former Chief Technologist & Executive Technical Director Rachel Rothman, and this is one of them. LG uses “OLED evo” technology, which allows for better brightness, more clarity and improved audio. “In general, these TVs have minimal lag, making fast-moving content still appear smooth and lifelike,” Rachel says.

LG’s smart interface runs on the operating system webOS22 and features built-in access to your favorite streaming apps such as Netflix, Prime, Max and more as well as the popular cloud gaming platform GeForce Now. It even enables you to create individual accounts for family members, so each person can benefit from unique recommendations and a customized viewing experience. On top of built-in support for Google Assistant, Amazon Alexa, Apple AirPlay and more, plus a smart remote that features built-in artificial intelligence for better searching, there’s not much more you could ask for. Although the price of these premium, high-quality OLED TVs is steep, the LG OLED evo’s picture quality cannot be beaten, especially when watching in the dark.

2. BEST VALUE TV BRAND

Hisense

Hisense

PROS
  • Great value
  • High refresh rate
  • Easy to use interface
CONS
  • Limited range of TV sizes

If you’re searching for a reliable, budget TV brand, look no further than Hisense. The U8 Series features Hisense’s proprietary ULED technology that produces bright, vivid picture quality at generally under $1,000. By leveraging mini-LED lights as opposed to traditional LED lights for backlighting, this set can create better picture contrast, i.e., deeper blacks and whites. While it’s not quite as impressive as other premium sets when it comes to picture quality, its value is nearly impossible to beat. Our pros also recommend the U6H series if you’re hoping to find a set under $500.

With a refresh rate of up to 144Hz, the pictured U8H is a popular choice for gamers or sports fans who aren’t looking to spend a fortune but seek smooth video performance with little lag. Our pros also like that Hisense uses Google TV for an easy-to-navigate interface and that Google Assistant is built-in so you can integrate your set into your smart home ecosystem. Just keep in mind that this set isn’t available in sizes smaller than 55 inches or larger than 75 inches, but that should suffice for most households.

3. BEST TV BRAND FOR MOVIES

Samsung

Samsung

PROS
  • Easy-to-use interface and smart platform
  • Beautiful TV designs
  • Great picture quality
  • Universal remotes
CONS
  • Steeper price for more advanced models

For a TV that could easily be mistaken for a piece of art yet never ceases to impress on movie nights, our tech experts recommend Samsung and its beautiful TV designs like the pictured Samsung Frame TV. Not only can the Frame TV blend in with your decor, but it also features high-quality images and picture quality that is stunning even in the brightest room. While the Frame has a QLED display, Samsung also offers Neo QLED and OLED technologies so there really is something to meet nearly every preference and price point. According to Rachel, the QLED TVs have good upscaling technology that makes lower-resolution content such as older TV shows look like native 4K images.

For shoppers who want an ultra-premium TV, we suggest Samsung’s nearly bezel-less Neo QLED sets, like the 8k QN900C, which blew our pros away with its crystal clear picture quality and brightness. The technology on these models uses quantum mini-LEDs, “allowing for exceptional color accuracy and realistic depth portrayal,” Rachel says. But no matter which Samsung smart TV you opt for, rest assured that the interface is easy to use and popular streaming apps are accessible on the home page. We also find Samsung’s One Remote super sleek and love that you can use it across other devices like a Samsung computer monitor or a gaming console.

4. BEST SMART TV BRAND

TCL

TCL

PROS
  • TVs for a variety of budgets
  • Intuitive Roku interface
  • Voice-enabled remotes
CONS
  • Lacks advanced picture quality

TCL remains one of the most affordable TV brands, but that doesn’t mean it skimps on quality. We like that the pictured 6-Series QLED Roku Smart TV is available from 55 to 85 inches and that it uses Roku TV, which provides an intuitive, familiar smart TV interface for simple access to top streaming platforms. Just note that TCL TVs may not have the advanced features and picture quality of higher-end models, but the brand has expanded to include next-gen mini-LEDs in its sets for better backlighting. For those looking for brighter picture quality or an even more responsive gaming or sports viewing experience, we also recommend the pricier QM8.

Our Lab experts and online reviewers rave about the 6-Series because of its vibrant, vivid color and ultra-clear picture. “I recommend this set as it strikes the perfect balance between good performance and not being too expensive,” Rachel says. We also find it handy that the remote is voice-enabled for easier searching, and that the set supports Amazon Alexa and Google Assistant

5. BEST PICTURE TV BRAND

VIZIO

VIZIO

PROS
  • Great value
  • Solid picture quality
  • Good for gamers
CONS
  • Lacks premium features

This brand is known for offering premium televisions at a great value. Its high-end models offer even better picture quality, excellent contrast and vivid colors. It’s also a great choice for gamers thanks to a 120Hz refresh rate and AMD FreeSync Premium, a technology that helps create a smooth, reduced-lag gaming experience. Vizio’s larger TVs cost dramatically less than other premium models, though the image quality is not quite as sharp.

For built-in access to your preferred streaming services, Vizio uses the SmartCast platform to get Netflix, Hulu and YouTube on your TV. Our experts do warn, however, that the interface isn’t as user-friendly as other platforms and it may not be possible to add additional streaming channels

6. BEST TV BRAND FOR GAMING

Sony

Sony

PROS
  • Solid image quality and color accuracy
  • Impressive audio and motion handling
  • Upscaling technology makes for a crisper image
CONS
  • Clunky remote controls

Sony offers many types of TVs, but our pros recommend both its 4K and OLED TVs for their quality design. In previous evaluations, we’ve liked Sony sets for their solid color accuracy, impressive audio (thanks to Sony Music) and motion handling that gamers will appreciate. We love that you can pair your PS5 gaming console to the Bravia XR (pictured) for a seamless, immersive experience that automatically switches into Game Mode when you’re ready to play and back to Standard Mode when you’re watching a TV show. When playing games on similar Sony televisions we found that the video quality was not only vivid and sharp but extremely responsive.

Sony offers good upscaling technology to make low-resolution content clearer, according to our tech experts. Sony’s sets also allow for even better brightness and better resolution with “cognitive” processing, which algorithmically enhances different portions by pulling them into focus. As a bonus, the smart interface runs on Google TV for easy navigation and smart home integration with Google Assistant. However, our pros found the remote’s design a bit bulky and not as easy to use as previous editions.

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